However, because the description Google chooses to use is not static and varies based on device type, location, user behavior, etc., you may often see different results when you are logged in to private browsing. My question is about Google's sanctions. I'm new and I'm trying to learn as much as I can about whiteblack hat SEO so I don't make any mistakes. I am running a new directory website. In exchange for free profile listings for therapists, I have only one requirement for them to put a backlink on their website from our homepage in order to gain authority in Google. It's also written on the join us page and now I'm suspicious of this exchange as I don't want Google to penalize the site. Is this considered bad SEO in the eyes of Google? Advertising Continue reading below Yes, this is against Google's guidelines. Please see their answer on Link Schemes.
Chances are you have already fax list triggered a penalty (manual or filter) as a result of this behavior. You should inform your users that you are discontinuing this practice and that all outbound links are untracked. You should ask them to do the same on their websites. A good rule of thumb is to ask yourself if you would be comfortable telling a Google search quality representative what you do. If the answer is no or even you're not sure, you probably shouldn't do it. Thanks as always for your good questions! There were a lot of questions where I gave my opinion this time rather than facts, so please add your thoughts and suggestions in the comments. Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years in the search industry.
Why is there such a debate? Well, often people get hooked on details and semantics (are we talking about a direct or indirect ranking factor?), Google patents (which may or may not be used), and competing theories (everyone has an opinion based on something they have heard or read). To make matters more confusing, Google is less than of their algorithm. But if CTR really has an impact on Google's organic search rankings, shouldn't we be able to measure it? Yes! In this article, I will share fascinating data on the relationship between Google CTR and rankings. I'm also going to share four tips to make sure your Google click-through rates on organic SERPs are where they need to be. To be clear: my goal with this article is to provide just a brief background and actionable information on the subject of organic click-through rates on Google.