As an operation, I have always been concerned about Xiaohongshu. Recently, Xiaohongshu is officially operating, and I intend to become a content creator of Xiaohongshu. After two weeks of operation , it has gained 3,500+ followers , received whatsapp database 92,000 likes and favorites , and produced several popular notes with more than 100,000 views. So today, let’s talk about the recommendation algorithm logic of Xiaohongshu based on the knowledge of whatsapp database operation and the practice of popular notes. 1. Two Characteristics of Xiaohongshu Content Community 1.
The home page is a double-column information flow Because of the double-column information flow, users actively choose to open a note, so there is click rate (click volume/exposure volume) data. The click rate is also an important factor for the system to whatsapp database determine the quality of the note content, so the first image of the note becomes very important. What kind of first picture does the note use have a high click-through rate? One is that the whatsapp database pictures are particularly beautiful and fancy (in line with the aesthetic orientation of mainstream users of Xiaohongshu) .
The other is that there is clear text in the picture to tell the user what the content is (commonly known as a big-character poster), preferably dry content. For a product like dual-column information flow, it is just necessary for users to quickly get the whatsapp database content of notes, so big-character posters and headline parties are inevitable. A “big character poster” means that there are clear text in the first image so that users can immediately obtain a summary of the note information, so as to quickly make a click selection . The title party needless to whatsapp database say, "must-see, quick, lose ten pounds in five days, whiten in a week, good things for one hundred yuan" and so on.