Google’s map pack is made up of Google Business Profiles, so it’s crucial that you list all of your business locations with the service (but don’t use virtual offices).
Search results with map pack and organic results
What’s more, with this profile, your business will be eligible to show up on Google Maps.
Google Business Profiles listed on Google Maps results
And Google will be able to display a local knowledge panel for queries, including your business name.
Example of a knowledge panel
If you’re starting fresh, you will need to create your business profile. If the business already exists or someone else has claimed it, you may need to claim your profile instead.
Link to claim business profile
The process of filling out the details in your business profile is similar in both cases. And it’s quite straightforward—a bit like setting up a social media account. But to make sure your profile is optimized, check out tips from our guide: How to Optimize Your Google My Business Listing in 30 Minutes.
Remember, the more specific information and relevant photos you share, the better. And when in doubt, check with Google’s guidelines. This is because a violation of those can lead to profile suspension.
SIDENOTE. Some SEO guides state that information displayed in these rich results comes from schema markup. That’s not accurate. First and foremost, they come from business profiles. So while it doesn’t hurt to apply schema markup to your website, you should focus on optimizing your Google Business Profile.
Get listed on local citation sites and directories
Local citations and directories are online mentions of your business that display your business name, address, phone number and, in most cases, your website too.
You need them for three reasons:
They are a ranking factor for Google Map Pack; they can help you rank higher in those results.
While any local directories can help you rank higher in Google Map Pack, the ones that feature a link to your website can help you with organic search results too.
They will help searchers find your whatsapp number list business in a) search engines like Google and b) search results of those directories.
Google SERP for "lawyer near me"
“Lawyer near me” results in directories, directories, and then some more directories. But those can potentially lead to your business if you get listed.
Start by getting listed with big aggregators like Foursquare. Then submit your data to popular platforms like Facebook, Yelp, and Bing Places, and go for popular directories in your local area and industry like FindLaw, Justia, or LegalMatch. Just make sure to keep your citations consistent at all times.
A method that saves your time when looking for local citations manually is to use Ahrefs’ Link Intersect tool. Just open the tool, plug in your competitors’ URLs, and leave the last input blank.
Ahrefs' Link Intersect tool
You will find the Link Intersect tool by clicking on More in the upper menu. Then fill out the fields as shown in the example. You can inspect up to 10 domains in one go (click “Add target”).
Here are some sample results. Note that you can use the tool to find other link opportunities too. (In this case, the tool shows us almost 15K domains.)
Link intersect showing links from business directories
How to Build Local Citations (Complete Guide)
Local SEO Ranking Factors