connection with users has become an increasingly important task for various products.
Xiaomi's early marketing was to cultivate a group of loyal fans by interacting with users and relying on users' sense of participation. On the one hand, Xiaomi allows users b2c email list to participate in product development and design, and on the other hand, it allows users to participate in brand communication, making a large number of rice noodles a loyal consumer group of the company.
There are two types of interaction: the interaction between the platform and the user, and the interaction between the user and the user.
The value of interacting with users
1. Improve user experience
According to the principle of preference, people are always willing to comply with the demands of people they know and love. By interacting b2c email list with users, increase the intimacy between users and company personnel and products. Users are perceptual, and users make purchasing decisions, often not through cost-effectiveness, but through feelings, and users have more favorable impressions of companies and products, and more willingness to buy.
2. Increase user stickiness
By interacting with users, improve user activity and cultivate platform user stickiness. The more you interact with users, the more users know about the company, products, and corporate culture, the less users have doubts, and the more trust they have in the company and products.
3. Help users make decisions
When users choose products and services, they generally look at the evaluations of other users after using the product to help them make decisions.
4. Conducive to dissemination
Through interaction, users take the initiative to share and achieve user growth.
2. How to interact with users
This article discusses how to b2c email list increase interaction with users in terms of product design, activities, content, users, and branding.
3. Product design
1. User-centric
In the process of product design, let users better participate and sell a sense of participation. It is necessary to deeply understand users and listen to their opinions. Commercial value is based on user value.
2. Set up user interaction columns
For a certain function, conduct user polls to design the functions that most users like the most; conduct regular questionnaires to understand the real needs of users; set up feedback columns to allow users to timely feedback the problems they encounter and understand users' needs need.
3. Create gameplay
Give the product gameplay, guide users through various forms, accompany users to play, increase interest in the operation process, and meet the diverse needs of users. For example, according to the needs of users, functions such as membership level, check-in, point lottery, and growth path are designed.
4. Create a set of social relationships between users
The most representative example of building social relationships between users is the community, but the community needs a lot of manpower to maintain, and not all products are dedicated to building the community. If you can't build a community, you can first set up a user exchange area to guide users to comment, and put paid user reviews and positive feedback for other users' reference.
4. Content Operation
In the process of operation, how to interact with users through content is very important. The more interaction with users, the easier it is to create content that users are really interested in. For content-based products, taking station B as an example, the relevant interactions include:
1. Encourage more interaction between users, such as one-click three links: comment + forward + follow
In operation, how to increase interaction with users?
2. Topics such as official recommendation, popular, sticking to the top, and wonderful comments
For example, for high-quality videos, the official recommendation on the homepage of station B; recommend content according to personal interests; classify popular content (ranking pounds, weekly must-see, inbound must-see, etc.).
In operation, how to increase interaction with users?
For non-content products, although most of them are PGC content, they also need to actively interact with users, such as:
Through the establishment of new media matrix, multi-channel interaction with users;
Guide users to make evaluations, and actively reply to user messages. Whether it is the content published on the official account or elsewhere, it is necessary to actively interact with users to make users feel valued;
Set up a user story collection. For non-content products, user story collection is a good source of content;
Initiate controversial topics and set user votes;
Open live broadcast, live broadcast is a good way to interact with users, especially the company's founder team and core members interact with users live broadcast, so that users can understand the real situation of the company and increase their trust in the company;
Content push, push the content that the user is interested in to the user in time, but pay attention to the timing and frequency, so that the user is not disgusted;
Official news and in-station message pushes allow users to keep abreast of the dynamics of their accounts in a timely manner.
