Apr 05, 2022
In Elder Care Forum
When this user is the brand, if you are still saying, "Your audience is 18-45 years old, highly educated, and living in first- and second-tier cities." Depending on the product and channel, you may be off to a good start. However, have you ever thought about how to win a brand with clear brand positioning, precise user operation, special storytelling and emotional connection? For example, Lululemon, Keep, three and a half. In the new consumption era, how can brands achieve cornering overtaking and achieve faster development with lower costs? How to make users love you not enough to buy, buy, buy? In this article. I will share with you the exclusive secrets - how to lock in the "lighthouse users" based on the basic skills of the brand. So what exactly is a "lighthouse user"? Why do new consumer brands need him, and how to operate "lighthouse users"? I will reveal Fax List them to you below: The user is the brand era, the brand value of lighthouse users 4-Point User Co-creation Methodology for Beacon Users A third-order model for the operation of lighthouse users Case Study: Brand Upgrade Relying on the "Lighthouse User" Model At the moment when the new wave of consumption is rising. Why do we propose that if new brands want to overtake in corners and develop faster at lower costs, they must operate their own "lighthouse users"? "Lighthouse users" is not that we specially want to create new words and play with concepts, but we have found through practice that instead of looking for who your consumers are in the vast crowd, it is better to shape your brand personality from the very beginning . It is like setting up a beacon in the sea to attract similar users in the vast sea, make them want to become your seed consumers, and then join you to link more similar people. This method will save more effort in operation, save money in marketing, and at the same time, it will be more sticky and easier to fission and convert.