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Sumaiya Khatun
Apr 02, 2022
In Elder Care Forum
In this case, the means is often more Whatsapp Mobile Number List leading than the goal. And this is sin. Key take-aways for programmatic display in 2019You see in-feed native ads on almost all Belgian and Dutch news websites. They are advertisements that have the same form and content as editorial content. Think of an advertisement in the form of an Whatsapp Mobile Number List article or a news video. News media almost have to, since less than 15 percent (pdf) of the Dutch still pay for online news and banner ads are not only ignored, but are increasingly blocked completely by adblockers.Native ads (in many cases) bypass the ad blockers. They can also reduce the Whatsapp Mobile Number List resistance that readers often have to advertisements. Banner ads try to grab readers' attention by standing out, often disrupting the reader experience. Good native ads are perfectly integrated Whatsapp Mobile Number List into a news website and offer readers interesting content that meets their information needs. Integration into the content More and more advertisers believe in the principle that advertisements should not make use of interruption, but should integrate as well as possible Whatsapp Mobile Number List into the content of websites. This is reflected in the strong growth in advertisers' spending on native advertising . However, the majority of these budgets are spent on sponsored content on social media. As a PhD student at the University of Antwerp , I conduct specific research into native advertising on online news websites. I also monitor developments in this market. Although the market is a Whatsapp Mobile Number List lot smaller, there have been many developments and innovations in the past three years. The market has also grown. I expect this Whatsapp Mobile Number List growth to continue and we will see more native advertising on news websites. This is due to the following three reasons. 1. More focus on (paid) content distribution among marketers Companies have started to create their own content en masse in recent years . Where the focus Whatsapp Mobile Number List used to be on creativity and the amount of content, marketers are now becoming increasingly critical about the reach and return on investment of that content. “What's the point of posting all those articles, videos, and reports anyway?” You can write a strong piece or create a beautiful video. But if it is Whatsapp Mobile Number List viewed by only ten people, nine times of which by your own employees, your beautiful video or article will provide few results.
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